Italian Hair Loss Lotion To Hit The Market In 2016

kawnshawn

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the italian guy who made the replicate lotion is called SPATO and here's the recap :

1st lotion try : the lotion was delivered in the September 2016, the italian guys received their lotions but not the foreigner.
the lotion worked well for most of people, but the lotion last one and half month and user run out of the lotion very quickly.

2nd lotion try : SPATO decide to enhance the formula so it took him so much time and peolple started claiming their money back (most of them were from this forum) and he got in trouble with PAYPAL, but he finally delivered the lotion in February 2017. I was in the second lotion and i didn't receive mine :(, only italian guys who receive it. people didn't get a good result as the first version of the lotion.

3rd lotion try : Two month later in april he delivred the third lotion which was the exact same formula as the second try, but people still complaining and want him to get back to the first lotion formula.
I was in the third lotion but i ordered through an italian guy, not directly from him. and i receive it.

4st lotion try : SPATO decided to get back to the first formula with a better stabilized lotion, but the guy in the lab encountered a stability issue as he said, and his last public update was before the italian summer holiday in august 2017, and he tell that the team in the lab didn't succeed to get the lotion stabilized before the holiday and he wish that they fix it after the summer holiday, this is his last public update, but i think he still give update to people who get involved in the 4st lotion in a private google group.
here's his new website : http://crowdfundingspatolozione.blogspot.ch/?view=classic

that's ALL,

FOR YOUR INFORMATION : people in this forum accused me to be a scammer too and that i worked with SPATO :p
So each time there has been a group buy there have been numerous problems and conveniently there has been "stability" issues that effect efficacy? Including how numerous people still haven't gotten money back and how he specifically had people use PayPal in a way were they couldn't claim fraud and use chargeback? Sounds totally legit for sure.
 

Goodsend

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Fidia didn't reply to my mail, f*** them all

Anyway I do believe the price will be high, I expect something like 100€ per month, they're disgusting people.
If it's 100€ per month though, few people would buy it, especially in Italy where they should start to sell it
 

NimuDash

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Fidia didn't reply to my mail, f*** them all
Anyway I do believe the price will be kind of high, I expect something like 100€ per month
If it wants to compete with finasteride and minoxidil that price and market this for people who don't attend these shitty forums nobody will buy it, it will be an extremely bad strategy, they would even prefer a hair transplant or stay with finasteride since it is cheap af. Plus I don't think that this price is ethical for kids who suffer from areata, but there are always conpensations for meds.
So it depends, does it want to grab money from 1000 desperate baldies scaming them or from countless everyday people who want to try new stuff?
Wake up people, we on hair loss forums are the minority. In fact some people do not know of their existance. How many people shitpost here everyday, the same 7-10 people, some of them sent hundreds of emails.
On the other hand if they are so sure that their product will work, there's no reason to price it high since the more people buy it, the more people will bring profit in numbers and not overpriced gains when countless potentital costumers cannot even buy the product.
60 Euros would be an ideal price assuming this works.
But not a problem for me if it is 100 Euros per month. I've enough savings for 2 years and I will be just pissed if I put them into a product that works weak as f***.
 
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Jonnyyy

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Fidia didn't reply to my mail, f*** them all

Anyway I do believe the price will be high, I expect something like 100€ per month, they're disgusting people.
If it's 100€ per month though, few people would buy it, especially in Italy where they should start to sell it
100Euros per month would be extremely stupid for them to price it at, they'd probably have it set up to be something like 30 a month maybe 50 max, it would be smart to have it extremely cheap at first and then increase the prices on it once people are regrowing hairs and dependent on the lotion.
 

Janko

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100Euros per month would be extremely stupid for them to price it at, they'd probably have it set up to be something like 30 a month maybe 50 max, it would be smart to have it extremely cheap at first and then increase the prices on it once people are regrowing hairs and dependent on the lotion.
If they would increase the price there will arise some chinese copy of it.
 

NimuDash

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If they would increase the price there will arise some chinese copy of it.
I'm using cheap Minoxidil from Ebay and it kind of works, the same results as overpriced one which costs 30 Euros per month, I get some crown regrowth. I can see this happening.
 

Janko

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I'm using cheap Minoxidil from Ebay and it kind of works, the same results as overpriced one which costs 30 Euros per month, I get some crown regrowth. I can see this happening.
Exactly. If Fidias price will be low, than for chinese,Indian etc. companies would not be that profitable to come with a copy. People would still prefer 60€ Fidia lotion over the 48€ Chinese. However 100€ lotion would make Fidia lose big part of young customers, who dont have that big budget. minoxidil and finasteride will cost you 20€ per month. You will have to put this lotion everyday, which is not what a lot of people will prefer. And hopefully Shiseido will have solution for stopping hair loss in like 2 years. I dont believe they will overprice it. Only way to have it really expensive is to find a way to have it paid by health insurance, but since hair loss is taken as no big deal -> No chance.
 

Ollie

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lol Pricing isn't as simple as lets pick a price that we think people can afford to pay. They normally utilise the help form investment houses and banks to make sales forecasting given market size, they then evaluate the sales forecasts along with R&D costs to run various models of Payback Periods based on their estimations.

The lotions price will likely be high for two reasons :

- R&D is presumably high in relation to the amount they actually forecast they'll sell, so they have to make up for it with high unit price.

- IF it has the efficacy of something greater than current treatments (finasteride and Minoxidil) then they have the ability to price high knowing that individuals will be forced to pay the premium to have results greater than substitute products.

The reason finasteride is so cheap is because hairloss isn't the primary market, its millions of men with prostate issues.

However the caveat being that if Brotzu's lotion really regrows like he claims then its popularity will soar and the price will get driven down thanks to economies of scale.

Noooooow back to worrying if it'll ever come out :rolleyes:
 

Janko

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lol Pricing isn't as simple as lets pick a price that we think people can afford to pay. They normally utilise the help form investment houses and banks to make sales forecasting given market size, they then evaluate the sales forecasts along with R&D costs to run various models of Payback Periods based on their estimations.

The lotions price will likely be high for two reasons :

- R&D is presumably high in relation to the amount they actually forecast they'll sell, so they have to make up for it with high unit price.

- IF it has the efficacy of something greater than current treatments (finasteride and Minoxidil) then they have the ability to price high knowing that individuals will be forced to pay the premium to have results greater than substitute products.

The reason finasteride is so cheap is because hairloss isn't the primary market, its millions of men with prostate issues.

However the caveat being that if Brotzu's lotion really regrows like he claims then its popularity will soar and the price will get driven down thanks to economies of scale.

Noooooow back to worrying if it'll ever come out :rolleyes:
Have you heard of price elasticity? The buying power is a huge deal. By having the price reasonable you make much more money. And if it will work I can guarantee you, that other treatments will move much faster. Also other pharmacies will find a way why this is working and make other ways to treat it. Getting people to buy your product is one thing, but to keep them. That is what is fidia looking for. To fix that view in peoples head. You have hair loss? Oh just buy that fidia sh*t.
 

Janko

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Does it not seem premature to consider price when Fidia hasn't even said whether or not they have, or intend to, finish development?
It is good to know in advance. If it would be expensive and you are poor. Selling your kidney takes time.
 

Ollie

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Have you heard of price elasticity? The buying power is a huge deal. By having the price reasonable you make much more money. And if it will work I can guarantee you, that other treatments will move much faster. Also other pharmacies will find a way why this is working and make other ways to treat it. Getting people to buy your product is one thing, but to keep them. That is what is fidia looking for. To fix that view in peoples head. You have hair loss? Oh just buy that fidia sh*t.

Price elasticity is more significant when there are substitutes. Also In order for price Elasticity to be effective you actually need a big enough market for your sales to expand into when you lower your price - which wont happen until they gain popularity. Although you're right give it a year or 2 If its at all as advertised they wont struggle with finding mass popularity.

I don't really know anything about patents - surely the reason they've waited for the granting of this patent is to release it without worry that it will be copied and rebranded by other pharmacies ? Obviously china will always copy sh*t though regardless.

I Imagine if it is 100 Euros they'll say its a 3 month supply - We all know thought that the amount we'll be applying would probably be half that.
 

Janko

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Price elasticity is more significant when there are substitutes. Also In order for price Elasticity to be effective you actually need a big enough market for your sales to expand into when you lower your price - which wont happen until they gain popularity. Although you're right give it a year or 2 If its at all as advertised they wont struggle with finding mass popularity.

I don't really know anything about patents - surely the reason they've waited for the granting of this patent is to release it without worry that it will be copied and rebranded by other pharmacies ? Obviously china will always copy sh*t though regardless.

I Imagine if it is 100 Euros they'll say its a 3 month supply - We all know thought that the amount we'll be applying would probably be half that.
Also fidia will need to beat the completely bad reputation on hair loss products all the snake oils made. If it would be overpriced a lot of people would be like. Meh, probably scam. Underpriced - Meh, for that price it cant do any good. People are idiots as buying power :D.

Of course other pharmacies cant exactly copy it. However, they can find out the mechanism and make other substances with same or better results. Pharmacies do it a lot. Sometimes you dont even have to change it so much. Like here on gourmetstylewellness.com is quite popular certizine. It was developed by UCB as Zyrtec. You know how they increased its effectivity? They changed the rotation of certizine molecule to the left and levocetirizine (Xyzal) was made. (I am not a chemist etc. I just worked there.) Even though it was just different rotation of the same molecule they had to patent it again. So If they overprice it I believe, that other pharmacies would feel a chance there.

What is bigger question for me is... How they gonna solve the US market? FDA won´t let them just enter it and I doubt they would deny that strong buying power.
 
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