Italian Hair Loss Lotion To Hit The Market In 2016

[ironix]

Yep, and that´s why I believe if trials fail, we will have no offical news from them. Just some more rumors, what might have happened.....

Well yeah I also don't know if they will give us official news. As a company I wouldn't make an official announcement if my trials failed because it could cast a bad light on the company. But I'm sure that they will at least give us some Informations via E-Mail. Fidia is not a small company and if it really fails, I'm sure the want to swipe the slate clean.

Again, I think fidia is not ready with their results and therefore don't give us informations for now. From my experiance doing some trials during my bachelor study, i can tell you that evaluating datas from a trail requires a huuuuuuge *trump voice* amount of paper work and a lot of time until you will release your results.
Also if the results are positiv, as a professional company I would like to know how I produce the lotion, what my marketing strategy is, how i will distribute the lotion etc. before i release some news. When apple release their annualy new iphone, there aren't a lot of informations about the phone before they finally make a big press conference where their show the new devices and share all the informations about the specifications and release date and when each country will get the phone etc. Fidia will most likely do the same if the results are positiv and they will make a press conference or at least a bigger announcement on their website as soon as the company, the lotion and the results are ready.

 

[AnArcticTaco]

For Androgenetic Alopecia, they definitely know that statistically, most men buy the "confidence" bullshit and aren't going to invest in something for their hair unless it provides full regeneration all the time, every time.

The majority of the market for this lotion is in current Androgenetic Alopecia sufferers who are seeking an alternative to finasteride and minixodil. Which, as I've said, haven't really been the resounding successes they were originally expected to be. Thus, it's entirely plausible they may decide the potential profits (or lack thereof) are not worth it in the long run.

We're getting down to the wire. I'd say if we haven't heard anything by February's end, it's likely they scrapped it.

I'm sure they would've thought this stuff through before purchasing the patent. Otherwise what good does it make if they buy a patent realize it works and then figure out that there is no market for it? They may as well have just not bought the patent and saved their money.

Also I disagree. Rogaine's problem is that it doesn't last that long and having to apply it every single day morning and night can be a hassle for many. Propecia's side effects, though low rate, is a big problem and why not many men are comfortable with taking it. Are the risks low? Sure, but putting your sexual function even at a slight risk is not something your normal man would be interested in pursuing.

If this lotion can halt hair loss completely, allow regrowth, and have no sides, it will be very easy to market it. It could become the dermatologist's gold standard in what they recommend to counter hair loss. I believe it is a gold mine.

 

[That Guy]

I'm sure they would've thought this stuff through before purchasing the patent. Otherwise what good does it make if they buy a patent realize it works and then figure out that there is no market for it? They may as well have just not bought the patent and saved their money.

Companies do this all the time: They patent and buy things that they see as having potential because this way they essentially have dibs on it. Electronics companies are especially notorious for this. Apple, Microsoft, Sony, etc. have patents on tons of products that never came to fruition.

As has been said, FIDIA's lotion is intended to be a superior mixture to the original and allegedly has gone through re-iterations itself. They will test it to see how good they can make it — just because something is patented or a company buys it and just because it works, doesn't gaurantee it will ever see the light of day.

Also, in regards to your other comments, I disagree; the vast majority of men out there have no idea what propecia even is and if Rogaine is too much of a hassle, a daily lotion would be too.

 

[AnArcticTaco]

Companies do this all the time: They patent and buy things that they see as having potential because this way they essentially have dibs on it. Electronics companies are especially notorious for this. Apple, Microsoft, Sony, etc. have patents on tons of products that never came to fruition.

As has been said, FIDIA's lotion is intended to be a superior mixture to the original and allegedly has gone through re-iterations itself. They will test it to see how good they can make it — just because something is patented or a company buys it and just because it works, doesn't gaurantee it will ever see the light of day.

Also, in regards to your other comments, I disagree; the vast majority of men out there have no idea what propecia even is and if Rogaine is too much of a hassle, a daily lotion would be too.

Fair enough. I think the reason why the daily lotion would outweigh rogaine is because it will be much more effective. But like you said, most men do just suck up their hair loss and move on.

 

[hairblues]

To be honest, it is completely possible that even if the lotion works, they may not release it.

They know the market that they are dealing with. As much as people would like to believe that this lotion would be a "gold mine" that's exactly what people said about minoxidil and propecia. Less than 10% of balding men (men being the overwhelming majority of hairloss sufferers) pursue treatment as it is.

With JAK inhibitors being a cure for pretty much all alopecias but Androgenetic Alopecia and their inevitable availability in the relatively-near future, they will definitely lose out to those as the lotion (as Brotzu said from the beginning) loses efficacy in older patients. Topical JAK will definitely have that market cornered.

For Androgenetic Alopecia, they definitely know that statistically, most men buy the "confidence" bullshit and aren't going to invest in something for their hair unless it provides full regeneration all the time, every time.

The majority of the market for this lotion is in current Androgenetic Alopecia sufferers who are seeking an alternative to finasteride and minixodil. Which, as I've said, haven't really been the resounding successes they were originally expected to be. Thus, it's entirely plausible they may decide the potential profits (or lack thereof) are not worth it in the long run.

We're getting down to the wire. I'd say if we haven't heard anything by February's end, it's likely they scrapped it.

Children can't take Jaks inhibitors..

Most people with AA i spoke to won't touch them with a ten foot pole.

They are insanely toxic.

IF they can get it to work in a topical--which is a bit if--then maybe but I had a consult with Dr Mckay Wiggans at the hospital they are doing the Jax trials and research--they are years away from a topical for jax.

Im telling you the Mothers with children of AA are going to make a stink.

There are MANY kids with AA.

All they have to do is contact one huge journalist or personality Like Oprah or Katie Couric.
Done.

 

[Trouse]

Also, in regards to your other comments, I disagree; the vast majority of men out there have no idea what propecia even is and if Rogaine is too much of a hassle, a daily lotion would be too.

I disagree, I think basically every single guy who loses their hair and does 5 minutes of online research knows what propecia is. The problem is there's a legitimate chance that Merck fudged their "1 percent" figure for sexual side effects and even if they didn't, there are now thousands of men worldwide who have permanent, irreversible erectile disfunction because of it. Applying rogaine twice is a bit cumbersome I admit since it's not like you can walk into the office with a bunch of rogaine in but guys would still do it once a day if it produced better results. The problem is just that it's an archaic, mediocre drug akin to an ear trumpet for hearing loss- I mean it's decades old.

I just read that post that Barbe posted for the first time somehow with Brotzus answers and my jaw hit the floor. If he isn't full of sh*t, 80 percent of men will pony up for this sh*t.

 

[paxis]

My first reaction when reading about finasteride:
"Hell no, I wont risk anything down there! For nothing! No way!"
My first reaction when reading about minoxidil:
"Well if it falls out again why should I use it even? Also the shed.. maybe my hairloss isnt that bad and minoxidil will just make it worse."

Now I use both. It took me months to have the guts to take those things into account and just start doing something no matter what. I guess many people can relate to those thoughts at the beginning. BUT also, most are just stuck at that point and too scared to get past it..

How ever, with brotzu lotion you don't have these thoughts and fears. I would definetely have taken it right away. What do I even have to loose?

So I think if it works it will be on the market for sure.

 

[hairblues]

Also if this stuff really works which it seems to for at the very least children and young people wth AA according to DR brotzu presentations--IF Fidia does not release this mans lotion (which they will) that man who is famous and his Father was very famous a Hospital is named after his Father in Italy--that man will go to press for sure probably with the Areata Associations internationally backing him.
this is a legacy for him to leave his mark--you really think he's going to allow a pharma company to sit on a working product for alopecia aerate treatment in children?
No. Way.

 

[jc3303]

I'm sure they would've thought this stuff through before purchasing the patent. Otherwise what good does it make if they buy a patent realize it works and then figure out that there is no market for it? They may as well have just not bought the patent and saved their money.

Also I disagree. Rogaine's problem is that it doesn't last that long and having to apply it every single day morning and night can be a hassle for many. Propecia's side effects, though low rate, is a big problem and why not many men are comfortable with taking it. Are the risks low? Sure, but putting your sexual function even at a slight risk is not something your normal man would be interested in pursuing.

If this lotion can halt hair loss completely, allow regrowth, and have no sides, it will be very easy to market it. It could become the dermatologist's gold standard in what they recommend to counter hair loss. I believe it is a gold mine.

I totally agree, also brotzu lotion will give you much faster results and you will notice it's effects sooner. With min and finasteride it can take 6 months or more to improve or even notice it's working. Brotzu lotion can stop the shed in one month, a lot more people would stick with a treatment if it shows results in a month with a once daily application.

 

[Xander94]

To be honest, it is completely possible that even if the lotion works, they may not release it.

They know the market that they are dealing with. As much as people would like to believe that this lotion would be a "gold mine" that's exactly what people said about minoxidil and propecia. Less than 10% of balding men (men being the overwhelming majority of hairloss sufferers) pursue treatment as it is.

With JAK inhibitors being a cure for pretty much all alopecias but Androgenetic Alopecia and their inevitable availability in the relatively-near future, they will definitely lose out to those as the lotion (as Brotzu said from the beginning) loses efficacy in older patients. Topical JAK will definitely have that market cornered.

For Androgenetic Alopecia, they definitely know that statistically, most men buy the "confidence" bullshit and aren't going to invest in something for their hair unless it provides full regeneration all the time, every time.

The majority of the market for this lotion is in current Androgenetic Alopecia sufferers who are seeking an alternative to finasteride and minixodil. Which, as I've said, haven't really been the resounding successes they were originally expected to be. Thus, it's entirely plausible they may decide the potential profits (or lack thereof) are not worth it in the long run.

We're getting down to the wire. I'd say if we haven't heard anything by February's end, it's likely they scrapped it.

I disagree, if the results are the same like finasteride + minoxidil and it completely stops the loss without any side effects then every derm is going to prupose that to his patients (young people like us that are experiencing hair loss). Also it works best for young people so every 20 year old that freaks out on his hair loss is going to atleast try it out. Finally you mean to tell me that even if this has mediocore results (minoxidil alone and maintainance which is a cure for most young guys) that it will sell worse than vaginal gels? Come on lets be realistic.

 

[Stupidon]

To be honest, it is completely possible that even if the lotion works, they may not release it.

That's not how it works.

They know the market that they are dealing with. As much as people would like to believe that this lotion would be a "gold mine" that's exactly what people said about minoxidil and propecia. Less than 10% of balding men (men being the overwhelming majority of hairloss sufferers) pursue treatment as it is.

Because 10% are afraid of the side effects and 80% don't know you can do something about it.

With JAK inhibitors being a cure for pretty much all alopecias but Androgenetic Alopecia and their inevitable availability in the relatively-near future, they will definitely lose out to those as the lotion (as Brotzu said from the beginning) loses efficacy in older patients. Topical JAK will definitely have that market cornered.

JAK is super pricey and yes JAK won't do anything for Androgenetic Alopecia. Funny to see they are trialing this for all alopecias except Androgenetic Alopecia.

For Androgenetic Alopecia, they definitely know that statistically, most men buy the "confidence" bullshit and aren't going to invest in something for their hair unless it provides full regeneration all the time, every time.

Part of the strongest sales in cosmetics company are shampoo supposedly helping your hair.

The majority of the market for this lotion is in current Androgenetic Alopecia sufferers who are seeking an alternative to finasteride and minixodil. Which, as I've said, haven't really been the resounding successes they were originally expected to be. Thus, it's entirely plausible they may decide the potential profits (or lack thereof) are not worth it in the long run.

Polichem stated this market worth 100 millions. Far from the billions isnt'it?

We're getting down to the wire. I'd say if we haven't heard anything by February's end, it's likely they scrapped it.

I really doubt they will make a public release about their trial since they don't have any public duties.

 

[Aza]

If this lotion does even half of what the doctor claimed, it would literally turn the entire hair loss industry on its head.
Even if it did 10% of what the doctor claimed, it would be better than 99% of all the cosmetic bullshit on the market
that claim hair thickening and growth.

http://bellicapelliforum.com/en/interview/exclusive-interview-with-dr-brotzu-for-bellicapelli/

His claims are just so ridiculous relative to what we have available now, it just seems so outlandish.

In that link Brotzu mentions a journal I believe which has pictures of female Androgenetic Alopecia sufferers responding to the lotion (I may be mistaken, hopefully someone fluent in Italian can double check the link I'm about to post below)

Not sure if this has been posted but some kind soul has uploaded the Italian journal here with a few pictures:

https://www.docdroid.net/DQqlrBx/brotzu-il-dermatologo-anno-xxxvii-n1-2015-marzo.pdf.html#page=2

Hopefully someone can translate

Sorry if posted before

 

[wow-wow]

Serious question.
Why do you think this lotion will work, and we be different than other past treatments like revivogen?
I mean we had tons of things like that during the years, but now people are totally excited about it.
Just interesting to know why.

 

[cratusg]

One of the biggest reasons why ppl are excited is because of the results that beps has claimed to have so far (If he's telling the truth).

Just let ppl have their beliefs and If they are wrong, well then they'll see for themselves how this industry is... or we might actually get a decent lotion that can help us maintain without propecia

 

[Xander94]

One of the biggest reasons why ppl are excited is because of the results that beps has claimed to have so far (If he's telling the truth).

Just let ppl have their beliefs and If they are wrong, well then they'll see for themselves how this industry is... or we might actually get a decent lotion that can help us maintain without propecia

If this lotion just stops the loss Im perfectly fine with it.

 

[wow-wow]

Who is beps?

 

[paxis]

Serious question.
Why do you think this lotion will work, and we be different than other past treatments like revivogen?
I mean we had tons of things like that during the years, but now people are totally excited about it.
Just interesting to know why.

- Lotion was found by accident
- Brotzu is a reputable doctor
- fidia (also reputable) bought the patent
- no snake oil/scam like behaviours
- only positive feedback from everyone who was somehow in contact with brotzu or the lotion
- beps' experience
- brotzu said it works for Androgenetic Alopecia and aa. It worked for aa so why should he lie about Androgenetic Alopecia
- there are good reasons why Androgenetic Alopecia photos can not be shown yet (signed contracts and to get more professional before and afters)
...

Many many reasons. Maybe thats just how I see things. I dont know. But thats why I believe in the lotion.

 

[Stupidon]

Who is beps?

The investor relation from Riken. They are working closely with them.

 

[paxis]

Who is beps?

A guy that claims to be brotzus sons friend who used the lotion and says it gave him back 2 NWs. Just search for beps63 and read his postings. Most believe him. Some don't. Your choice.

 

[paxis]

The investor relation from Riken. They are working closely with them.

Wtf dude? Why ya tellin bullshit yo